Mudshirt

Dutch summers are unpredictable and quite rainy from time to time. The Dutch love to complain about that fact. That’s why MUDSHIRT started silk- screen printing a T-shirt collection with local mud (which will survive the washing machine).

A T-SHIRT SILKSCREEN PRINTED WITH LOCAL MUD

The designs on the shirts are in collaboration with talented Dutch illustrators. That’s why MUDSHIRT is your typical Dutch souvenir. The shirts are silkscreen printed on demand and at the location with a mobile silkscreen shop inside of a cargo bike.

COLLABORATING ARTISTS:
Loes van Gils, Maus Bullhorst, Maaike Canne, Seb Agresti, Ferdy Remijn, Roel van Eekelen, Saman Dezai, Nas Bami, Joren Joshua, Nina Fernande, Xaviera Altena, Sophia den Breems, Sandy van Helden en Studio Iedman

SEEN ON:
Pinkpop, Dutch Design Week, Motel Mozaique, Metropolis Festival, Wildeburg, Georgie’s (Ruigoord), Open Source Festival (Düsseldorf), Into the Woods, Roofgarden Arnhem and others

Het Tussenuur

I did the rebranding for the young talent program of the Rotterdam theatre. They’re called Het Tussenuur, which is translated as free hour. Therefor I created an identity where the logo is standing between two brackets. I used the space between the brackets to show what the events of ‘het Tussenuur’ where about. A young talent program is nothing without it’s talents. So we did a shoot with the organisation. Every person was photographed with a custom made object, which told something about the person.

I. de Jong

I’m an art director with a love for design, photography and building brands from the ground up. After ten years of freelancing, I joined Vuurrood in Rotterdam, where I worked for clients such as the City of Vlaardingen, Albeda College, the Belasting & Douanemuseum and the Vodafone Foundation. Over the years I’ve worked across graphic design, motion graphics, photography and communication concepts, always driven by the belief that clear, simple ideas can make complex stories understandable.

Within a team I’m a connector, someone who enjoys looking critically at processes, supporting others and creating work that has a positive social impact. That mindset shapes not only my work but also my daily life. I care about sustainable living (we recently upgraded our home from an energy label G to A), have been a vegetarian for more than twenty years and love exploring the outdoors. I’m also passionate about analogue photography, even though it keeps getting more expensive.

In addition to client work, I enjoy developing my own projects. One of them is Mudshirt, a small project in which I silkscreen print T-shirts using local mud. Creating with my hands keeps me grounded, curious and inspired.

A gay goodbye

Together with Cinerama and Martijn Lankveld, I organized another movie night. This time in honor of actor and professional joker Robin Williams. Not a mourning ceremony, but a celebration of his life. For this occasion we screened The Birdcage and a special guest, the founder of the official Robin Williams fanclub, reflected on Robin’s life and the story behind that characteristic smile of his. I was also responsible for the visual identy that was developed for the event. The portrait of Robin Williams is based on the two sides of the character he plays in the movie The Birdcage and resembles the two-sided life of the actor.