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Commercial

 - I. de Jong

INC. Festival

Five years ago the Dutch government joined the UN covenant handicap. This created a movement towards a society where everybody can participate without question. INC. Festival was initiated by the Dutch ministry of Health, Welfare and Sport to create a moment of reflection and looking forward. The online festival brought young people with and without a disability together to inspire the society with their dreams, ideas and stories.

I did the design and animation for the campaign, social media as well for the visuals of the stage design.

In collaboration with Leene Communicatie | Photography: Erik Fecken en John Dijkgraaf

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 - I. de Jong

The Comedy Edition

Campaign to attract pupils to apply for a traineeship about comedy and art. One poster communicates the abbreviation for humor and art; HA. In a line of posters it will form a laugh, the more posters the greater the laugh. The headlines on the posters speaks directly towards the pupils: ‘Do you know how the make the funniest meme?’. The posters where spread in places like high schools and libraries.

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Personal

 - I. de Jong

Bedtime Monsters

During the day they’re beautiful and innocent still life paintings, but at night they come alive and transform into friendly little monsters! Bedtime Monsters are here to keep children safe at bedtime. The project plays with the given that mundane objects get a mysterious appearance in the dark, especially to the children. Hand screen printed with glow in the dark ink the Bedtime Monsters light up like a little night light to watch over the children.

Inspiration
In the dark a child’s fantasy takes hold of them: Moving shadows over the walls and creepy little sounds are the biggest enemy’s of a night’s rest. With Bedtime Monsters we created a little buddy to keep them safe for all that scares them at night. A night light that watches over them and provide them with a good night’s rest. 

During the day they’re innocent colourful still lives, with classical subjects as themes. The still lives come in three different designs: A vase with flowers (available now), a bowl of fruit (available for pre-sale) and one which will be announced later. Each of these illustrations transform into a friendly monster at night.

Educational
Everybody has its own view on things. Whether it’s art or our daily surroundings, from different perspectives we experience it in a different and often new way. Idris and Ivar took this quite literally: their design uses a day to night transformation to create a change in perspective. When a child has a Bedtime Monster in his or her room this is a first step at looking at things in a new light, or in our case: a new dark.

Limited Edition
The art prints are solely printed with bright colourful inks. Screen printed, signed and numbered by hand. The prints come in a limited edition of 200.

In collaboration with Idris van Heffen

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Personal

• Art • Prints • Product

 - I. de Jong

Alternative elections posters

A series of alternative posters for the dutch elections of ’21. Based on my personal opinion combined with forms of the (red) pencil that is used to vote during the elections. The left poster says ‘choose your own way’ and reflects on the amount of parties (36) to vote for.  The right poster ‘vote green’ calls to vote for a party that has a green future in mind.

This project is part of Algemene Beschouwingen

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Personal

• Design • Illustration • Poster

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About

 - I. de Jong

I. de Jong

An Art Director with a love for design and photography. Loves creating his own brands and helping others with all their creative needs. Working in his studio at Kino Rotterdam, but is doing stuff on site all the time, like silkscreen printing shirts with mud.

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