![- I. de Jong](https://idejong.com/wp-content/uploads/2022/06/Header-Shortcutz-Music-Video-Challenge.jpg)
Shortcutz Music Video Challenge
The coolest Dutch Production Houses and exciting Dutch musicians push the limits of their creativity to create a music video from scratch in 6 days. I made promotional material to showcase the artists, directors, jury members and to explain the general idea.
For the logo of the competition I created a black and white logo which represents the competion element and is inspired by the parental advisory icon. The logo is also the base for all the communication; the horizontal boundary extended to create placeholders for images or videos above and below. These placeholders are used to show collaborations, competition and persons with their work.
![- I. de Jong](https://idejong.com/wp-content/uploads/2022/06/Combinaties-Artiesten.jpg)
![- I. de Jong](https://idejong.com/wp-content/uploads/2022/06/Rani-making-of.jpg)