![- I. de Jong](https://idejong.com/wp-content/uploads/2018/10/Logo-Soof-22092017.jpg)
SOOF Ice cream & more
For the Almere base ice-cream parlour called Soof we developed the complete branding and campaign. The design has a high-end feel, but is still colourful. We gave the whole branding a personal touch by communicating in first person, even though nobody in the shop is called Soof (which is a Dutch name).
![- I. de Jong](https://idejong.com/wp-content/uploads/2018/10/SOOF_Posters-1.jpg)
![- I. de Jong](https://idejong.com/wp-content/uploads/2018/10/IMG_7276.jpg)
![- I. de Jong](https://idejong.com/wp-content/uploads/2018/10/SOOF_Posters-2.jpg)