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 - I. de Jong

VAPING. IT MAY SEEM HARMLESS, BUT IT DEFINITELY IS NOT.

Trying even once is already harmful; there is no innocent experimentation with nicotine. I created a set of illustrations to clarify the issues associated with vaping for the Trimbos Instituut.

In collaboration with WeFilm

 - I. de Jong
The vape is deliberately made extremely addictive and can even contain more nicotine than an entire pack of cigarettes
 - I. de Jong
The tobacco industry intentionally targets youth through factors like flavors, colors, and influencers
 - I. de Jong
Nicotine disrupts brain development in young people, and this damage is irreversible
 - I. de Jong
Children who vape appear to be more tempted to start smoking tobacco cigarettes.