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 - I. de Jong

The Comedy Edition

Campaign to attract pupils to apply for a traineeship about comedy and art. One poster communicates the abbreviation for humor and art; HA. In a line of posters it will form a laugh, the more posters the greater the laugh. The headlines on the posters speaks directly towards the pupils: ‘Do you know how the make the funniest meme?’. The posters where spread in places like high schools and libraries.

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 - I. de Jong

SOOF Ice cream & more

For the Almere base ice-cream parlour called Soof we developed the complete branding and campaign. The design has a high-end feel, but is still colourful. We gave the whole branding a personal touch by communicating in first person, even though nobody in the shop is called Soof (which is a Dutch name).


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 - I. de Jong

Bedtime Monsters

During the day they’re beautiful and innocent still life paintings, but at night they come alive and transform into friendly little monsters! Bedtime Monsters are here to keep children safe at bedtime. The project plays with the given that mundane objects get a mysterious appearance in the dark, especially to the children. Hand screen printed with glow in the dark ink the Bedtime Monsters light up like a little night light to watch over the children.

In the dark a child’s fantasy takes hold of them: Moving shadows over the walls and creepy little sounds are the biggest enemy’s of a night’s rest. With Bedtime Monsters we created a little buddy to keep them safe for all that scares them at night. A night light that watches over them and provide them with a good night’s rest. 

During the day they’re innocent colourful still lives, with classical subjects as themes. The still lives come in three different designs: A vase with flowers (available now), a bowl of fruit (available for pre-sale) and one which will be announced later. Each of these illustrations transform into a friendly monster at night.

Everybody has its own view on things. Whether it’s art or our daily surroundings, from different perspectives we experience it in a different and often new way. Idris and Ivar took this quite literally: their design uses a day to night transformation to create a change in perspective. When a child has a Bedtime Monster in his or her room this is a first step at looking at things in a new light, or in our case: a new dark.

Limited Edition
The art prints are solely printed with bright colourful inks. Screen printed, signed and numbered by hand. The prints come in a limited edition of 200.

In collaboration with Idris van Heffen

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 - I. de Jong


Dutch summers are unpredictable and quite rainy from time to time. The Dutch love to complain about that fact. That’s why MUDSHIRT started silk- screen printing a T-shirt collection with local mud (which will survive the washing machine).


The designs on the shirts are in collaboration with talented Dutch illustrators. That’s why MUDSHIRT is your typical Dutch souvenir. The shirts are silkscreen printed on demand and at the location with a mobile silkscreen shop inside of a cargo bike.

Loes van Gils, Maus BullhorstMaaike Canne, Seb Agresti, Ferdy Remijn, Roel van Eekelen, Saman Dezai, Nas Bami, Joren Joshua, Nina Fernande, Xaviera Altena, Sophia den Breems, Sandy van Helden en Studio Iedman

Pinkpop, Dutch Design Week, Motel Mozaique, Metropolis Festival, Wildeburg, Georgie’s (Ruigoord), Open Source Festival (Düsseldorf), Into the Woods, Roofgarden Arnhem and others

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• Design • Photography • Product

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 - I. de Jong

I. de Jong

An Art Director with a love for design and photography. Loves creating his own brands and helping others with all their creative needs. Working in his studio at Kino Rotterdam, but is doing stuff on site all the time, like silkscreen printing shirts with mud.

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