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Work

 - I. de Jong

SOOF Ice cream & more

For the Almere base ice-cream parlour called Soof we developed the complete branding and campaign. The design has a high-end feel, but is still colourful. We gave the whole branding a personal touch by communicating in first person, even though nobody in the shop is called Soof (which is a Dutch name).

 

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 - I. de Jong

Publication

For a publication named ‘De Taal van de Toeschouwer’ I did the design. It is about the role of the spectator in theatre. I designed several title pages which are a combination of specatators and the title becoming part of the audience.

Writers: Tobias Kokkelmans, Marieke Dijkwel and Simone van Hulst
Print run: 200

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Projects

 - I. de Jong

Mudshirt

The festivalseason in the Netherlands is always rainy, therefor we decided to start a t-shirt brand called Mudshirt, to celebrate our unpredictable weather. The shirts are suitable silkscreen printed with mud. We print the shirts live during festivals with oure selfmade mobile screenprint shop in the form of a carrier cycle. We went to several Dutch festivals including  Smeerboel, Into the Woods and Blijdorp Festival. Every season we make a small collection collaborating with talented illustrators.

AWESOME FACT
Shirts can be washed in the washing machine, so you can wear it all season long.

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Projects

• Design • Photography • Product

 - I. de Jong

ReclameRidders

ReclameRidders gives creative masterminds the possibility to share their vision on the advertising branch with the new generation. The goal is to challange young creatives to form their own vision.

What started as an alternative of a thesis grew to become an organisation which is organising events a couple times a year and writing opinion articles. I started ReclameRidders together with Martijn Lankveld and passed it over to a couple of young and eager students. Last year I did the design of the identity as well as the images which were used for the events.

Since the events are targeted on young talent, we used playmobil figures to illustrate our topics in a clean and graphical way.

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About

 - I. de Jong

Ivar

An Art Director with a love for design and photography. Loves creating his own brands and helping others with all their creative needs. Working in his studio at Kino Rotterdam, but is doing stuff on site all the time, like silkscreen printing shirts with mud.

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