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Commercial

 - I. de Jong

Climate subsidy

Applying for a subsidy isn’t something you do in just five minutes. So how do we make it accessible? With our strategic and conceptual approach, we make the difference you can make crystal clear!

As a resident of Vlaardingen, you can lower the temperature in your home with a green roof, save hundreds of liters of water, and boost biodiversity in your neighborhood. But what exactly can you do? We make it simple with a decision tree—so you’ll immediately know whether you qualify for the subsidy.

We’ve chosen an energetic and cheerful look that matches the positivity all this new greenery will bring. And in the coming weeks, a giant rain barrel will be traveling through Vlaardingen to share this important subsidy with the entire city. That way, we turn every doubter into a subsidy applicant!

Created at Vuurrood!
Illustration by Levi Jacobs

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 - I. de Jong

Construction workers? Farmers? No, GGI workers!

Did you know that many of the machines you see in the field or along the road are operated by GGI workers? They work in the parks, on the roads, and in the fields. Yes, you see them everywhere, but they often go unrecognized. We wanted to change that to inspire young people with this beautiful and essential profession!

Together with EDG Media, we (at Vuurrood) created a video that explains what it means to be a GGI worker in one go. It’s more than just driving big machines. You need to know nature inside and out, work closely with others, and be able to work with great precision. It’s truly a wonderful profession where knowledge and strength come together.

Concept and production: Vuurrood
DOP: Thiemo van Dam
Focus puller: Yuma Eekman
Edit: Danny Cotino
Sound: Ting Fung Cheung

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Personal

 - I. de Jong

Bedtime Monsters

During the day they’re beautiful and innocent still life paintings, but at night they come alive and transform into friendly little monsters! Bedtime Monsters are here to keep children safe at bedtime. The project plays with the given that mundane objects get a mysterious appearance in the dark, especially to the children. Hand screen printed with glow in the dark ink the Bedtime Monsters light up like a little night light to watch over the children.

Inspiration
In the dark a child’s fantasy takes hold of them: Moving shadows over the walls and creepy little sounds are the biggest enemy’s of a night’s rest. With Bedtime Monsters we created a little buddy to keep them safe for all that scares them at night. A night light that watches over them and provide them with a good night’s rest. 

During the day they’re innocent colourful still lives, with classical subjects as themes. The still lives come in three different designs: A vase with flowers (available now), a bowl of fruit (available for pre-sale) and one which will be announced later. Each of these illustrations transform into a friendly monster at night.

Educational
Everybody has its own view on things. Whether it’s art or our daily surroundings, from different perspectives we experience it in a different and often new way. Idris and Ivar took this quite literally: their design uses a day to night transformation to create a change in perspective. When a child has a Bedtime Monster in his or her room this is a first step at looking at things in a new light, or in our case: a new dark.

Limited Edition
The art prints are solely printed with bright colourful inks. Screen printed, signed and numbered by hand. The prints come in a limited edition of 200.

In collaboration with Idris van Heffen

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Personal

• Art • Prints • Product

 - I. de Jong

Alternative elections posters

A series of alternative posters for the dutch elections of ’21. Based on my personal opinion combined with forms of the (red) pencil that is used to vote during the elections. The left poster says ‘choose your own way’ and reflects on the amount of parties (36) to vote for.  The right poster ‘vote green’ calls to vote for a party that has a green future in mind.

This project is part of Algemene Beschouwingen

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Personal

• Design • Illustration • Poster

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About

 - I. de Jong

I. de Jong

An Art Director with a love for design and photography. Loves creating his own brands and helping others with all their creative needs. Working at Vuurrood at the moment, but is still doing some freelancing from time to time. Also doing stuff on the side, like silkscreen printing shirts with mud.

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