Geldlab

Payment requests, buy-now-pay-later options and constant purchasing temptations—young people face a lot, and both debt and money-related stress continue to rise. The GeldLab experience of the Belasting & Douanemuseum (Dutch Tax & Customs Museum) helps students develop financial skills, but how do we encourage schools to return every year?

While working at Vuurrood, I helped the museum answer this question. Based on research and a thorough intake, we developed a communication strategy that highlights the urgency of financial education using data from GeldLab itself. The place where young people can safely experiment with money. At the same time, the strategy supports schools with tools they can immediately apply.

Climate subsidy

Applying for a subsidy isn’t something you do in just five minutes. So how do we make it accessible? With our strategic and conceptual approach, we make the difference you can make crystal clear!

As a resident of Vlaardingen, you can lower the temperature in your home with a green roof, save hundreds of liters of water, and boost biodiversity in your neighborhood. But what exactly can you do? We make it simple with a decision tree—so you’ll immediately know whether you qualify for the subsidy.

We’ve chosen an energetic and cheerful look that matches the positivity all this new greenery will bring. And in the coming weeks, a giant rain barrel will be traveling through Vlaardingen to share this important subsidy with the entire city. That way, we turn every doubter into a subsidy applicant!

Created at Vuurrood!
Illustration by Levi Jacobs

Construction workers? Farmers? No, GGI workers!

Did you know that many of the machines you see in the field or along the road are operated by GGI workers? They work in the parks, on the roads, and in the fields. Yes, you see them everywhere, but they often go unrecognized. We wanted to change that to inspire young people with this beautiful and essential profession!

Together with EDG Media, we (at Vuurrood) created a video that explains what it means to be a GGI worker in one go. It’s more than just driving big machines. You need to know nature inside and out, work closely with others, and be able to work with great precision. It’s truly a wonderful profession where knowledge and strength come together.

Concept and production: Vuurrood
DOP: Thiemo van Dam
Focus puller: Yuma Eekman
Edit: Danny Cotino
Sound: Ting Fung Cheung

INC. Festival

Five years ago the Dutch government joined the UN covenant handicap. This created a movement towards a society where everybody can participate without question. INC. Festival was initiated by the Dutch ministry of Health, Welfare and Sport to create a moment of reflection and looking forward. The online festival brought young people with and without a disability together to inspire the society with their dreams, ideas and stories.

I did the design and animation for the campaign, social media as well for the visuals of the stage design.

In collaboration with Leene Communicatie | Photography: Erik Fecken en John Dijkgraaf

VAPING. IT MAY SEEM HARMLESS, BUT IT DEFINITELY IS NOT.

Trying even once is already harmful; there is no innocent experimentation with nicotine. I created a set of illustrations to clarify the issues associated with vaping for the Trimbos Instituut.

In collaboration with WeFilm

Maritiem Museum – Anchored?!

‘Anchored?!’ is an exhibition with personal stories of young creators from Rotterdam. Ten stories of migration across the sea.

Collaborating with XYZ Creative Agency, I created the visual campaign for this exhibition. To provide a sneak peek into the stories, we unveiled images from the exhibition, using lines shaped by the wave in the logo.

Spark Animations

For Spark (the agency of Sunweb) I created an animated logo and some icons which represented their services.

VALO

Valo, once identified as a technical live streaming party, sought a new branding to discard that image. The new identity shows their full-service approach and offering online events from coaching and production to the live stream itself.

I handled the design aspect, including branding, logo, t-shirts, documents, and car graphics. Additionally, I provided art direction for the website and animation, which were executed by LevelLevel and Michiel de Graaff.

Tech Noir

Tech Noir is an eighties-inspired restaurant and club in the city centre of Rotterdam. I was asked to do the design for their events, socials and menus. The designs are highly inspired by the typical design style that characterized the eighties. And with the grid in the design, I made a recognizable element that gave room to experiment with the style for each different event.

Logo design by WOAU.

Kingfish

Product photography for Kingfish Zeeland. Based in the Dutch province of Zeeland and deliveres a healthy, antibiotic-free premium delicacy: the Dutch Yellowtail.

Art direction: Aram Jorik Scheeve, styling: Wai Seu Chan